Strategic Media Decisions

Strategic Media Decisions
Goodreads Rating:
3.00
ISBN10:
1887229337
Pages:
558
Genre:
ISBN13:
9781887229333
Author:
Published:
January 2nd 2008 by Routledge
Language

Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media's top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices in a clear, easy-to-read format.

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